Susan holds communications experience in an array of settings – including public relations and advertising agencies, corporations, nonprofit organizations and educational communities. She is a past president of the Detroit chapter of the Public Relations Society of America (PRSA Detroit) and has earned the prestigious PRSA Accreditation in Public Relations designation (APR).
She offers strong expertise in media relations and as a publicist, and has developed and managed media campaigns that have changed perceptions, increased sales, raised money and introduced products. She has secured media placements on national television and radio networks, in major consumer/trade magazines, in top-ranked metropolitan daily and weekly newspapers, and in websites and blogs. She is also well-versed in social media applications, and her high profile public relations achievements are a strong testament to her innovative and strategic approach to accomplishing the goals of the PR programs and campaigns with which she is associated.
Susan is a recipient of awards for outstanding achievement in public relations programming and media relations, including the Marcom Creative Award, the International Association of Business Communicators Renaissance Award of Honor for Media Relations, and two Silver Excalibur Awards.
She earned a Bachelor of Arts degree in mass communication from Wayne State University in Detroit [WSU] and is very proud of her recent honor by the WSU School of Communication. She was the recipient of the University’s Alumni Achievement Award for her long-standing commitment and ongoing dedication to providing career direction and advice for WSU students majoring in public relations.
Susan also serves on the advisory board of the James S. Measell chapter of the Public Relations Student Society of America at Wayne State and has been instrumental in helping shape the curriculum for the public relations program in the School of Communication.