The best tactical elements under the sun can amount to…well, a whole lot of nothing without the right strategy driving the bus.

MPRG begins every client relationship with comprehensive strategic development. We survey the landscape, seeking out opportunities and marking minefields, making sure our clients size the former and avoid the latter.

From there, we set about establishing goals, crafting specific paths to success, and planning only such tactical execution as serves the overall strategy.

And since every client’s needs and goals are unique, the strategy must be as well. If you’re looking for a PR partner to fill orders and work from a predefined checklist, look elsewhere. Our clients deserve better.

Research has shown shows that among global business influencers, it’s accepted that some 63 percent of a company’s market value is attributable to its reputation.

And while it can take decades to build a solid reputation, in the new age of lightning fast interconnected media, it all can all come crumbling down in a relative blink of an eye.

Your company is under a constant microscope, with the threat of each and every misstep – or even the perception of one – being broadcast around the world in the time it takes to hit “Send.”

One wrong move, and suddenly an army of voices can spring up in opposition to your company, intent on dragging your brand through the mud.

In the new age of social media and “from the ground up” journalism, you dismiss the impact of bloggers, tweeters, posters, activists and citizen journalists at your peril.

MPRG understands the stakes, knows from where threats can arise, and has the strategic vision to help you plan for reputation management, protection and – when necessary – the long hard path to reputational repair.

Ask yourself: How much is your corporate reputation worth?

Launching a Twitter feed is not a strategy.

Nor is getting on Facebook, writing a blog, posting videos, getting “liked,” or any other social media component. They’re tactics.

And social media tactics absent an overall strategy are at best shots in the dark. They’re time and cost-intensive useless busywork. At worst, they can do more harm than good to a company’s reputation.

Far too many firms – and their clients, for that matter – confuse tactical execution with strategic planning. And it’s a shame, because the potential of properly planned and executed social media strategy is so great.

Social media has, without a doubt, changed the PR and communications game immeasurably. At MPRG, we get it. We live it.

But we also understand that tactical execution – while critically important – is only worth the time and effort when serving a killer strategy.

With MPRG, you’re working with a team of passionate social media experts. And we’ll pull out all the stops to develop a comprehensive strategy that uses social media tools most effectively, so that you reap their full potential.

It’s never simply a matter of what you have to say. How you say whatever that is counts, not just as much, but more.

At MPRG, we believe wholeheartedly in the power of language, narrative, storytelling, to impact decision-making, form or alter perceptions, produce emotional responses and most importantly, to spur action.

This too takes strategic planning. In whatever medium your story is being told, it needs to be conveyed in the most effective way possible in order to produce the desired results.

Be it delivered via print, online, broadcast, smoke signals…communication that makes a difference is as much about executing a strategy as it is about making a statement, and that’s at the core of our skill set.

Media relations is often the cornerstone of PR strategy, and with good reason. Like it or not, the media – in all its forms – has an inordinate amount of influence over your audience. Whether or not they even realize it.

Back in the day, this meant building relationships with editors and reporters, producers and bookers. While that still holds true, it’s also true that the media is a larger, more complex, widespread and multilayered beast than it’s ever been.

MPRG fully understands the new paradigm, and uses it to the benefit of our clients. We have deep relationships with both traditional and new media outlets, and we know how to speak the language of both.

It’s most definitely a new environment, but we know the lay of the land very well. The result is positive visibility across all media channels for our clients.

When crisis strikes, you have to act fast and with forethought. That’s why we always council our clients to rehearse their disasters.

Today, you have literally minutes to successfully get out in front of a major negative event, and that’s just not possible without prior planning.

The last thing in the world you want to do is to be making critical communications decisions from a foxhole mentality. Proactive crisis communications planning makes all the difference in the world.

At MPRG, we know crises, how to anticipate them, plan for them, avoid them and, when times get tough, how to manage them as well. We are strongly rooted in the school of proactivity, and generate strategic communications plans according to worst case scenarios.

That’s why, should the time arise when an MPRG client must address a crisis, they know they’re well prepared and reacting with strategic forethought, with a strong and visionary partner by their side.

Don’t be fooled by clichés. All news is not good news, and in fact a bad – hopefully not disastrous – media interaction can have significant negative impact on your company’s reputation, stock price and market share.

Mark our words: poor and/or sloppy interviews can and will come back to haunt you.

While a lot of folks love the thought of being on camera or quoted in respected journals, the sad fact is that some people just aren’t ready for prime time – yet.

Media training must cover all the normal bases: how to look, how to dress, how to act, how to distill your thoughts into concise and quotable sound bites.

But it must go further as well: How to work with cameras, remote feeds, adversarial hosts and other guests; how not to take bait, avoid rabbit holes and gain control of runaway conversations. And at the root of it all is how to be a charming and valuable interview source for the media, to keep them coming back for more.

MPRG’s proven media training gets your folks ready to shine – on the air or in print. We work with your spokespeople to develop the message, the medium and the method, so that when the time comes, they’re ready to tell your company’s story, on your terms.

When it comes to generating visibility and awareness, sometimes there’s no better approach than to throw a party. Or a roundtable, press conference, charity function flashmob, subway performance art…

Get the picture?

MPRG has deep experience in planning and executing events that make influencers stand up and take notice. Not to mention the fact that we’ve got the rolodexes to get the guest list you’re looking for.

From getting you set for tradeshows, to generating awareness around your next big launch, to your highest stakes press availability, MPRG has the skillset, expertise and creativity to make your events stand out from the crowd, and run like clockwork start to finish.

It’s simple, really. Your corporate reputation is directly correlated to your position of authority in your industry, and there are few more important contributing factors to that position than thought leadership.

Traditionally, thought leadership has referred to placing bylined articles in trade and national publications, and to a large degree, it still does. MPRG has a team of top-notch writers and editors who can help you take your raw intelligence and expertise and turn them into highly engaging articles.

And, equally important, we have a proven track record of consistently finding homes for those articles in respected publications.

But at MPRG, we define thought leadership more broadly – in line with the new media landscape and the availability of so many potential outlets for building authority and conveying messaging.

We embrace the brand as publisher model, while at the same time realizing that five minutes on a national news network can do wonders for establishing thought leadership.

Ultimately, the specific medium matters less than the message. Your message; the narrative thread that establishes you as a leader in your field, and a go to source for information, perspective and vision.