The MPRG team’s professional roots run deep in the financial services, healthcare, and technology sectors, letting us bring an unparalleled combination of strategic communications skills and business acumen to everything we do for our clients.
As an independent boutique firm, our clients – in financial services, healthcare, technology and beyond – know they’re getting the sort of devoted attention that is all but impossible with a consolidated giant. We may not be huge, but we are creative, strategic and have a well-earned reputation for delivering results.
Financial Services
Providing effective and on target public relations for financial services companies takes a lot of inside knowledge. You can’t just walk in, throw up a shingle and expect to get things done. Trust us. We know. The MPRG team has been intimately involved in this field for many years. We’ve earned our expertise.
It’s a complex environment with a great deal of industry-specific information, language, understanding. That’s to say nothing of the community of media – both traditional and new – who cover the issues and know their stuff. They expect that firms representing financial services companies do as well. It’s just not something you can fake. And we don’t.
From deeply understanding our clients’ businesses, to speaking the language of the industry, to crafting thought leadership pieces on complex issues, MPRG is uniquely suited to the challenges of financial services PR.
Healthcare
We know better than most that healthcare industry PR is a world unto itself. Not only do you need to be at the top of your game with regard to brass tacks PR skills and strategy – and MPRG most certainly is – but you also have to possess a keen understanding of the healthcare landscape.
That means being able to understand and convey clinical and technical knowledge and knowing how to navigate complex and restrictive regulatory and compliance issues, while still finding the human interest angle that lays at the heart of every healthcare story, IT or otherwise.
It also means having the sort of relationships that can generate real visibility in the both the national and healthcare media. It means having the ability to use multiple communications platforms to educate and inform broad audiences, and the strategic vision to know when to use each platform to reach whom.
Perhaps more than anything, it takes the industry expertise that can only come from years of working with healthcare clients.
Technology
Technology can be fantastic, awe-inspiring, life changing and revolutionary. It can also be very hard to convey. When you’re trying to tell a technology company’s story, you not only need to be able to come up with a compelling angle for the media and other influencers, you also need to be able to convey the big “so what” in clear, concise language.
At MPRG, our technological roots run deep. We have years of experience working with some of the most complex technologies in some of the most complex industries – and years of success in writing, talking, pitching and conveying that tech to multiple audiences and constituencies.
When seeking out a PR partner, technology providers need many things: keenly strategic minds, engaging and capable storytellers, productive relationship builders.
But more than anything, they need a partner who gets it. A partner who gets the underlying technology and the public facing benefits. Who gets the potential. Who gets the opportunity. And who gets the complexities and can distill them into something that’s not just understandable, but compelling.
That’s we do.