Social Media: No Field of Dreams

Date: May 1st, 2012 by:Tausha Moore comments:

By now, most companies are engaged in social media on some level. At the very least, they’ve taken the time to set up a profile on the more popular social media platforms like Twitter, Facebook, LinkedIn and Google+. They may … Continue reading

Passing the Baton for Better Social Media Results

Date: April 20th, 2012 by:Tausha Moore comments:

Many social media experts have said that social media should be approached as a marathon, not a sprint. When looking at that comparison, I would have to agree. Of course, a marathon is a challenge for most people even in … Continue reading

4 Simple Ways to Get More from Media Training

Date: April 12th, 2012 by:Christi Rankin comments:

Media training offers executives the ability to do much more than tell their story. It helps them to tell their story in a way that is interesting to journalists, to their editors, and ultimately to their audiences. If done well, … Continue reading

Why Thought Leadership Matters

Date: March 27th, 2012 by:Christi Rankin comments:

Thought leaders are those invaluable experts who don’t just contribute to the conversation about a topic – they define what the conversation should be about. Steve Jobs was a remarkable example of this. His perspectives redefined an industry, disrupted traditional … Continue reading

Six Ways Companies Can Multiply the Impact of Press Releases

Date: March 22nd, 2012 by:Christi Rankin comments:

1. Ask “Why, Why Now, Why Not” for every Press Release that is contemplated. The decision to create and distribute a press release should be driven primarily by the expected contribution the resulting publicity will make to the accomplishment of … Continue reading

The Right Content for the Right Person at the Right Time

Date: March 15th, 2012 by:Christi Rankin comments:

I’m sure you’ve seen or heard many loquacious social media experts discuss the virtues of “remarkable” content as the most important way to connect with target audiences. As a committed consumer of content, I greatly appreciate thoughtful, compelling information sources … Continue reading

The Smoke Detector

Date: February 10th, 2012 by:Christi Rankin comments:

When I talk with clients and other audiences about the need for a reputation management strategy, it’s very interesting to hear the variety of perspectives executives have on this topic. Some immediately begin to tell me about their corporate social … Continue reading

From Complexity to Coherence

Date: February 3rd, 2012 by:Christi Rankin comments:

Have you ever listened to a speech or read an email, article, press release or other source of information about a company or its products that left you thinking “I have no idea what they are talking about!”? I know … Continue reading

Fancy Frosting on a Cake

Date: January 27th, 2012 by:Christi Rankin comments:

My colleague Susan and I were talking not long ago about a common issue we see with companies of nearly every size. Given the demands and budgetary constraints of today, the decision to invest money and resources in a crisis … Continue reading

Public Relationships

Date: by:Christi Rankin comments:

Merriam-Webster defines ‘relations’ as “an aspect or quality (as resemblance) that connects two or more things or parts as being or belonging or working together or as being of the same kind…”. But when the word is used in the … Continue reading