By now, most companies are engaged in social media on some level. At the very least, they’ve taken the time to set up a profile on the more popular social media platforms like Twitter, Facebook, LinkedIn and Google+. They may … Continue reading
Social Media: No Field of Dreams
Date: May 1st, 2012 by:Tausha Moore comments:
Passing the Baton for Better Social Media Results
Date: April 20th, 2012 by:Tausha Moore comments:
Many social media experts have said that social media should be approached as a marathon, not a sprint. When looking at that comparison, I would have to agree. Of course, a marathon is a challenge for most people even in … Continue reading
Many social media experts have said that social media should be approached as a marathon, not a sprint. When looking at that comparison, I would have to agree. Of course, a marathon is a challenge for most people even in … Continue reading
4 Simple Ways to Get More from Media Training
Date: April 12th, 2012 by:Christi Rankin comments:
Media training offers executives the ability to do much more than tell their story. It helps them to tell their story in a way that is interesting to journalists, to their editors, and ultimately to their audiences. If done well, … Continue reading
Media training offers executives the ability to do much more than tell their story. It helps them to tell their story in a way that is interesting to journalists, to their editors, and ultimately to their audiences. If done well, … Continue reading
Why Thought Leadership Matters
Date: March 27th, 2012 by:Christi Rankin comments:
Thought leaders are those invaluable experts who don’t just contribute to the conversation about a topic – they define what the conversation should be about. Steve Jobs was a remarkable example of this. His perspectives redefined an industry, disrupted traditional … Continue reading
Thought leaders are those invaluable experts who don’t just contribute to the conversation about a topic – they define what the conversation should be about. Steve Jobs was a remarkable example of this. His perspectives redefined an industry, disrupted traditional … Continue reading
Six Ways Companies Can Multiply the Impact of Press Releases
Date: March 22nd, 2012 by:Christi Rankin comments:
1. Ask “Why, Why Now, Why Not” for every Press Release that is contemplated. The decision to create and distribute a press release should be driven primarily by the expected contribution the resulting publicity will make to the accomplishment of … Continue reading
1. Ask “Why, Why Now, Why Not” for every Press Release that is contemplated. The decision to create and distribute a press release should be driven primarily by the expected contribution the resulting publicity will make to the accomplishment of … Continue reading
The Right Content for the Right Person at the Right Time
Date: March 15th, 2012 by:Christi Rankin comments:
I’m sure you’ve seen or heard many loquacious social media experts discuss the virtues of “remarkable” content as the most important way to connect with target audiences. As a committed consumer of content, I greatly appreciate thoughtful, compelling information sources … Continue reading
I’m sure you’ve seen or heard many loquacious social media experts discuss the virtues of “remarkable” content as the most important way to connect with target audiences. As a committed consumer of content, I greatly appreciate thoughtful, compelling information sources … Continue reading
The Smoke Detector
Date: February 10th, 2012 by:Christi Rankin comments:
When I talk with clients and other audiences about the need for a reputation management strategy, it’s very interesting to hear the variety of perspectives executives have on this topic. Some immediately begin to tell me about their corporate social … Continue reading
When I talk with clients and other audiences about the need for a reputation management strategy, it’s very interesting to hear the variety of perspectives executives have on this topic. Some immediately begin to tell me about their corporate social … Continue reading
From Complexity to Coherence
Date: February 3rd, 2012 by:Christi Rankin comments:
Have you ever listened to a speech or read an email, article, press release or other source of information about a company or its products that left you thinking “I have no idea what they are talking about!”? I know … Continue reading
Have you ever listened to a speech or read an email, article, press release or other source of information about a company or its products that left you thinking “I have no idea what they are talking about!”? I know … Continue reading
Fancy Frosting on a Cake
Date: January 27th, 2012 by:Christi Rankin comments:
My colleague Susan and I were talking not long ago about a common issue we see with companies of nearly every size. Given the demands and budgetary constraints of today, the decision to invest money and resources in a crisis … Continue reading
My colleague Susan and I were talking not long ago about a common issue we see with companies of nearly every size. Given the demands and budgetary constraints of today, the decision to invest money and resources in a crisis … Continue reading
Public Relationships
Date: by:Christi Rankin comments:
Merriam-Webster defines ‘relations’ as “an aspect or quality (as resemblance) that connects two or more things or parts as being or belonging or working together or as being of the same kind…”. But when the word is used in the … Continue reading
Merriam-Webster defines ‘relations’ as “an aspect or quality (as resemblance) that connects two or more things or parts as being or belonging or working together or as being of the same kind…”. But when the word is used in the … Continue reading