The Smoke Detector

Date: February 10th, 2012 by:Christi Rankin comments:

When I talk with clients and other audiences about the need for a reputation management strategy, it’s very interesting to hear the variety of perspectives executives have on this topic. Some immediately begin to tell me about their corporate social … Continue reading

From Complexity to Coherence

Date: February 3rd, 2012 by:Christi Rankin comments:

Have you ever listened to a speech or read an email, article, press release or other source of information about a company or its products that left you thinking “I have no idea what they are talking about!”? I know … Continue reading

Fancy Frosting on a Cake

Date: January 27th, 2012 by:Christi Rankin comments:

My colleague Susan and I were talking not long ago about a common issue we see with companies of nearly every size. Given the demands and budgetary constraints of today, the decision to invest money and resources in a crisis … Continue reading

Public Relationships

Date: by:Christi Rankin comments:

Merriam-Webster defines ‘relations’ as “an aspect or quality (as resemblance) that connects two or more things or parts as being or belonging or working together or as being of the same kind…”. But when the word is used in the … Continue reading

When to Say “No”

Date: January 25th, 2012 by:Christi Rankin comments:

As CEO of a public relations and reputation management firm, I have had the opportunity over the years to work with a large variety of clients. Some of them have been start-ups and others are multi-billion dollar corporations. For our … Continue reading

Expect The Unexpected

Date: October 13th, 2011 by:Susan Ferraro comments:

“Expect The Unexpected.” That was the tagline for the automobile insurance company my family used when I got my driver’s license at the age of 16. It was the one phrase my father told me when he handed me the … Continue reading

Knowledge Is Power – If You Can Get It

Date: March 22nd, 2011 by:Christi Rankin comments:

Excluding sudden events like a natural or manmade disaster, issues that have the potential to impact corporate reputation unfavorably are usually in the making for quite some time. For many corporations, those issues take them by surprise once it becomes … Continue reading

New World of Reputational Risk

Date: February 28th, 2011 by:Christi Rankin comments:

I’ve worked in public relations for many years now – both in Fortune 500 positions as well as with clients of MPRG and its parent company, Martopia. I’ve been very fortunate to work with many wonderful people at leading companies … Continue reading

Inaugural

Date: February 18th, 2011 by:Mitch Cohen comments:

Welcome to Rep’d, the official MPRG blog. It’s been a long time coming getting this blog – and the site it lives in – up and running, but here we are. Welcome. We’re glad you stopped by. Very exciting night … Continue reading