how we think

MPRG believes that every person, business, organization and community has a story to tell, and that, told correctly, that story will make the right folks stand up and take notice of the right things.

That’s because we recognize the insatiable hunger that human beings have for stories, for narratives, for a way to make sense of the world around them, even when they’re not consciously aware of that need.

And, perhaps most importantly for our clients, we understand human behavior; how the mind processes information, and why it is that people – in groups and individually – do, think, and feel the things they do.

We also believe that – despite the bad rap it gets so often – Public Relations can be executed with honesty and integrity, and we have committed ourselves to the practice.