Author Archives: Susan Ferraro

About Susan Ferraro

As a veteran public relations professional, Susan has a passion for crafting and telling the unique stories of each client and delivering those stories through a diverse range of communication channels. She is currently serving as president of the Detroit Chapter of the Public Relations Society of America (PRSA).

Expect The Unexpected

“Expect The Unexpected.” That was the tagline for the automobile insurance company my family used when I got my driver’s license at the age of 16. It was the one phrase my father told me when he handed me the … Continue reading

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