Media training offers executives the ability to do much more than tell their story. It helps them to tell their story in a way that is interesting to journalists, to their editors, and ultimately to their audiences. If done well, … Continue reading
Author Archives: Christi Rankin
Why Thought Leadership Matters
Thought leaders are those invaluable experts who don’t just contribute to the conversation about a topic – they define what the conversation should be about. Steve Jobs was a remarkable example of this. His perspectives redefined an industry, disrupted traditional … Continue reading
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Six Ways Companies Can Multiply the Impact of Press Releases
1. Ask “Why, Why Now, Why Not” for every Press Release that is contemplated. The decision to create and distribute a press release should be driven primarily by the expected contribution the resulting publicity will make to the accomplishment of … Continue reading
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The Right Content for the Right Person at the Right Time
I’m sure you’ve seen or heard many loquacious social media experts discuss the virtues of “remarkable” content as the most important way to connect with target audiences. As a committed consumer of content, I greatly appreciate thoughtful, compelling information sources … Continue reading
The Smoke Detector
When I talk with clients and other audiences about the need for a reputation management strategy, it’s very interesting to hear the variety of perspectives executives have on this topic. Some immediately begin to tell me about their corporate social … Continue reading
From Complexity to Coherence
Have you ever listened to a speech or read an email, article, press release or other source of information about a company or its products that left you thinking “I have no idea what they are talking about!”? I know … Continue reading
Fancy Frosting on a Cake
My colleague Susan and I were talking not long ago about a common issue we see with companies of nearly every size. Given the demands and budgetary constraints of today, the decision to invest money and resources in a crisis … Continue reading
Public Relationships
Merriam-Webster defines ‘relations’ as “an aspect or quality (as resemblance) that connects two or more things or parts as being or belonging or working together or as being of the same kind…”. But when the word is used in the … Continue reading
When to Say “No”
As CEO of a public relations and reputation management firm, I have had the opportunity over the years to work with a large variety of clients. Some of them have been start-ups and others are multi-billion dollar corporations. For our … Continue reading
Knowledge Is Power – If You Can Get It
Excluding sudden events like a natural or manmade disaster, issues that have the potential to impact corporate reputation unfavorably are usually in the making for quite some time. For many corporations, those issues take them by surprise once it becomes … Continue reading
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