Have you ever ‘stumbled’ upon a great idea or opportunity that was right in front of you all along – but you just couldn’t see it? If so, you’re not alone. Time-starved executives are so intensely focused on running their … Continue reading
Author Archives: Christi Rankin
Fighting Inertia
Fighting inertia is something we all must do every day if we are to make the difference in our companies that only we can make. That’s not to say others are not capable or talented – but just to say … Continue reading
Imagine the Possibilities
The executives I work with in strategy sessions are all individuals of great potential, vision, passion for their companies, and a desire to get it right. Each session is like opening a treasure chest as executives discuss the skills and … Continue reading
4 Simple Ways to Get More from Media Training
Media training offers executives the ability to do much more than tell their story. It helps them to tell their story in a way that is interesting to journalists, to their editors, and ultimately to their audiences. If done well, … Continue reading
Why Thought Leadership Matters
Thought leaders are those invaluable experts who don’t just contribute to the conversation about a topic – they define what the conversation should be about. Steve Jobs was a remarkable example of this. His perspectives redefined an industry, disrupted traditional … Continue reading
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Six Ways Companies Can Multiply the Impact of Press Releases
1. Ask “Why, Why Now, Why Not” for every Press Release that is contemplated. The decision to create and distribute a press release should be driven primarily by the expected contribution the resulting publicity will make to the accomplishment of … Continue reading
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The Right Content for the Right Person at the Right Time
I’m sure you’ve seen or heard many loquacious social media experts discuss the virtues of “remarkable” content as the most important way to connect with target audiences. As a committed consumer of content, I greatly appreciate thoughtful, compelling information sources … Continue reading
The Smoke Detector
When I talk with clients and other audiences about the need for a reputation management strategy, it’s very interesting to hear the variety of perspectives executives have on this topic. Some immediately begin to tell me about their corporate social … Continue reading
From Complexity to Coherence
Have you ever listened to a speech or read an email, article, press release or other source of information about a company or its products that left you thinking “I have no idea what they are talking about!”? I know … Continue reading
Fancy Frosting on a Cake
My colleague Susan and I were talking not long ago about a common issue we see with companies of nearly every size. Given the demands and budgetary constraints of today, the decision to invest money and resources in a crisis … Continue reading